Published on 27-01-2015 by admin

Zaldo, Economic Guru, Keepitrolling

Helsinki, Finland

Key actors in financial education and financial literacy:


  • Federation of Finnish Financial Services & members

The Federation of Finnish Financial Services seek to influence the educational reform to ensure the continuity of financial literacy. We have a long tradition of co-operating with numerous organisations and associations in Finland.

Our aim is to have an adequate amount of economics and personal financial management studies included in Finnish education. Personal finances should be included in the curriculums of comprehensive, vocational, and upper secondary schools.

We seek to increase financial literacy and raise awareness of its importance. Below is a short summary of our activities:

- Influencing curriculums and study materials through the Ministry of Education and Culture. The idea is that schools would provide young people with basic skills in the management of their personal finances.
– FFI has made an initiative to draft a national strategy for the improvement of financial literacy in Finland. The strategy work is starting 2016 and it is carried out together with the Advisory Council on Financial Management.
– Study materials and competition: the Zaldo campaign is targeted to 9th grade students. Nearly 200 classes all over Finland have participated in the competition. The aim is to utilise games in teaching the management of personal finances.
– The annual Talousguru (“Economic Guru”) competition is targeted to pupils aged 16 to 19. Nearly 120 high schools will be participating in the competition in spring 2016. The competition is organised co-operatively by the FFI and its partners.
– School teachers will be offered three full-day training sessions on current economic topics in 2016. The training days are high-profile events organised together with our co-operation partners.
– The FFI is also a co-operating partner of Junior Achievement Finland. JA provides extensive training in financial and entrepreneurial matters in Finland. Together, the FFI and JA seek to increase financial literacy and entrepreneurship training in Finland. FFI cooperates with Finnish universities and institutions that offer vocational financial education.
– The Finnish Financial Ombudsman Bureau FINE advises customers in problems related to insurance, banking and securities. The FFI is engaged in continuing close co-operation with FINE.
– The website aims to present the industry in a comprehensible and easily approachable manner, with stories from employees and information on education.
– FFI has produced online study materials on the financial sector, available in Finnish at The material is free to use and is based on the requirements of the Further Qualification in Financial Services.

  • European Money Week in Finland: is a web-based environment where users can tame their own financial monster

The winner of the Zaldo competition will be awarded by the FFI during Money Week. The competition has been opened to 9th grade students since the beginning of the school year in autumn. During Money Week, the 10 best performed classes will be announced. All participants also have the chance to win a €500 gift card.


The Zaldo campaign (, cheered by its namesake monster mascot, is a modern web-based learning environment published in 2011. Its interactive contents make for a comprehensive and inspiring learning experience that teaches 9th grade students the management of their personal finances. The learning environment is designed to be used as part of their normal economics classes. is aimed for young people. It covers all essential areas of personal finances, and includes a quiz where the user can tame his or her own financial monster.

The website consists of four independent sections, each covering matters that are essential for the management of personal finances:

Income and expenses is focused on where money comes from and where it is going. The user can practise the management of personal finances with exercises such as drafting a personal financial plan. With a waterproof budget, making new purchases is no problem at all.

Purchases and payments teaches responsible shopping. This section covers consumer rights and duties, and examines issues such as the intricacies of e-commerce.

Saving and investing introduces basic principles with the help of examples. The user can make a profile that helps examine saving and investing from the viewpoint of his or her own life.

Insurance and risk management prepares for the unforeseeable. This section discusses the importance of insurance, and the risks that life involves.


Financial education part of curriculum? yes

PISA financial literacy ranking (OECD, 2012): did not take part